GTM Tools Directory

HS

HubSpot Sales Hub

CRM & Pipeline

Combines inbound, outbound, automation, and CRM. Great for SaaS GTM teams wanting an all-in-one solution.

SF

Salesforce Sales Cloud

CRM & Pipeline

Enterprise CRM with deep customization, reporting, and integrations for complex sales processes at scale.

PD

Pipedrive

CRM & Pipeline

Visual pipeline CRM with drag-and-drop deal management. Simple and fast to set up for small sales teams.

fk

folk

CRM & Pipeline

Lightweight modern CRM built for relationship-led sales with LinkedIn integration and collaborative features.

GHL

GoHighLevel

CRM & Pipeline

All-in-one agency platform covering CRM, funnels, email, SMS, and automation for multiple clients.

IN

Instantly

Outbound & Email

Cold email platform built for multi-inbox, high-volume sending with strong deliverability and warm-up tools.

SH

Saleshandy

Outbound & Email

Email sequencing and cold outreach with unlimited email accounts. Simple to get started.

MS

Mailshake

Outbound & Email

Clean email sequencing with phone and social steps. Good balance of simplicity and power.

LL

Lemlist

Outbound & Email

Multi-channel outreach with personalized images, video, email, and LinkedIn steps in one sequence.

SL

Smartlead

Outbound & Email

Scale cold email across unlimited inboxes with automated warm-up, rotation, and unified reply inbox.

EX

Expandi

LinkedIn & Social

Cloud-based LinkedIn automation with smart sequences, A/B testing, and safety limits to protect your account.

HR

HeyReach

LinkedIn & Social

LinkedIn outreach for agencies managing multiple client accounts and senders from one dashboard.

SG

SyncGTM

LinkedIn & Social

AI-powered GTM workflows combining LinkedIn and email outreach with enrichment and intelligent sequencing.

CL

Clay

Data & Enrichment

AI-powered enrichment pulling from 75+ data sources. The go-to for advanced outbound workflows.

AP

Apollo

Data & Enrichment

B2B database with 275M+ contacts, enrichment, and built-in sequencing. Good all-in-one for outbound teams.

ZI

ZoomInfo

Data & Enrichment

Enterprise B2B data platform with deep intent signals, technographic data, and org chart intelligence.

CO

Cognism

Data & Enrichment

Premium B2B data provider with GDPR-compliant European coverage, phone-verified mobile numbers, and intent data.

CL

Cleanlist

Data & Enrichment

Credit-based list building and enrichment. Clean interface, fast results for targeted list building.

OC

Ocean.io

Data & Enrichment

AI-powered lookalike prospecting. Finds companies that mirror your best customers using firmographic and technographic signals.

RB

RB2B

Visitor Intelligence

Identifies individual website visitors and pushes LinkedIn profiles to Slack in real time.

CB

Clearbit

Visitor Intelligence

Real-time B2B enrichment and website visitor identification. Now part of HubSpot's ecosystem.

AC

Albacross

Visitor Intelligence

Account-level visitor tracking with intent scoring and CRM integrations for B2B sales teams.

TF

Typeform

Forms & Conversion

Conversational one-question-at-a-time forms that significantly boost completion rates and lead quality.

TL

Tally

Forms & Conversion

No-code form builder with a generous free tier. Fast to build, clean to look at.

PF

Paperform

Forms & Conversion

Flexible form builder that doubles as a landing page tool with payment processing and logic built in.

CB

Chatbase

AI Agents

Build AI chatbots trained on your docs, URLs, or PDFs. Easy to embed with no coding required.

VF

Voiceflow

AI Agents

Visual platform for designing AI conversation flows. Great for complex multi-step agent workflows.

BP

Botpress

AI Agents

Open-source-friendly AI chatbot platform with LLM integration, custom actions, and agent capabilities.

n8n

n8n

Automation

Powerful open-source workflow automation with code nodes, AI agent capabilities, and self-hosting options.

MK

Make

Automation

Visual drag-and-drop workflow automation with 1,000+ app integrations. Excellent for no-code builders.

ZP

Zapier

Automation

The most popular tool for connecting apps. Best for simple, reliable app-to-app triggers and actions.

GA

Google Analytics

Analytics

The standard for website traffic and conversion analytics. GA4 brings event-based and cross-platform reporting.

MC

Microsoft Clarity

Analytics

Free heatmaps, session recordings, and scroll maps. Invaluable for understanding where users drop off.

CA

Calendly

Scheduling

Clean, reliable meeting scheduling with routing, round-robin, and CRM integrations. Industry standard.

Cal

Cal.com

Scheduling

Open-source scheduling with full customization, self-hosting options, and deep workflow integration.

NT

Notion

Project & Ops

Flexible workspace for GTM docs, SOPs, wikis, databases, and campaign planning all in one place.

TR

Trello

Project & Ops

Simple visual Kanban boards. Ideal for teams wanting low-friction task and campaign tracking.

AS

Asana

Project & Ops

Structured project management with timelines, dependencies, and strong team collaboration features.

CU

ClickUp

Project & Ops

All-in-one productivity with tasks, docs, goals, whiteboards, and dashboards for GTM operations.

ST

Stripe

Payments & Finance

The developer-first payment platform powering online and in-person payments, subscriptions, and revenue operations at scale.

WI

Wise

Payments & Finance

Multi-currency business account with real exchange rates and low-fee international transfers. Great for global GTM teams paying vendors and contractors.

ZM

Zoom

Sales Calls & Coaching

The ubiquitous video conferencing platform for sales calls, demos, and team meetings. Integrates with most CRMs and scheduling tools.

FA

Fathom

Sales Calls & Coaching

AI meeting notetaker that records, transcribes, and summarises calls automatically. Purpose-built for GTM teams who want to stay present on calls.

OP

OpenPhone

Sales Calls & Coaching

Business phone and SMS built for modern sales teams. Shared inboxes, call recording, voicemail transcription, and CRM integrations included.

GO

Gong

Sales Calls & Coaching

Revenue intelligence platform that analyses every call, email, and meeting to surface deal risks, coaching opportunities, and forecast accuracy.